The Heim

Seven months after bringing in Otamiser, The Heim's 19 listings had 9,827 more page views, total revenue was up 55.22%, and occupancy had climbed 16% year over year in January, typically the slowest month in short-term rentals.

Outstanding properties not reaching their full earning potential

The Heim is a boutique property management company in Manchester, England. Their 19 listings offer stylish, hotel-like rentals built around a simple promise: guests should feel genuinely at home. The accommodations were high quality, the service was exceptional, but there was a problem that no amount of good hospitality could fix on its own.

The listings were not visible enough.

On Airbnb, visibility is everything. A property that does not show up early in search results does not get considered, regardless of how good it is. For The Heim, that meant a portfolio of well-run properties consistently underperforming their potential. More guests should have been finding them. More bookings should have been coming in. The gap between what the properties deserved and what the algorithm was delivering was costing real revenue.

Corin Craig, Founder and CEO of The Heim, recognized that the team needed a different approach, one that could improve OTA performance at the listing level while also making smarter use of the revenue opportunity that better visibility would create.

OTA optimization and revenue management running as one system

The Heim brought in Otamiser in July 2024 to close the gap between property quality and listing performance.

The work started with OTA optimization, as part of a broader revenue management strategy. Listing titles and descriptions were rewritten and refreshed continuously based on real Airbnb guest search behavior. Each title led with the features guests in Manchester were actually searching for. Descriptions were rebuilt to be engaging, clearly structured, and easier to read, with keywords matched to real demand signals in the market.

The Heim manages its portfolio through Guesty, using their channel manager, unified inbox, and multi-calendar to keep operations organized across all 19 properties. Otamiser works alongside Guesty and a growing number of PMS and tech partners, so the revenue management work fits into how teams already operate, without changing the tools they rely on.

With visibility improving and more guests reaching the listings, Otamiser's revenue management team turned its attention to pricing. Rates were managed with the goal of maximizing what each night was worth. Better visibility brought more guests. Smarter pricing made sure those guests converted at rates that grew the bottom line.

The two reinforced each other. Stronger performance fed back into improved rankings, which brought more demand, which compounded the results over time.

The numbers reflected what better visibility and smarter pricing can do together

The results across The Heim's 19 listings over the seven months following the Otamiser partnership were significant across every key metric.

9,827 additional page views

Compared to the same period before the partnership, The Heim's listings generated nearly 10,000 more page views, a direct result of improved search positioning on Airbnb.

Total revenue up 55.22%

Revenue across the portfolio grew by more than half. More bookings, at better rates, driven by a revenue management strategy running alongside improved visibility.

Revenue per available listing up 19.23%

Each listing in the portfolio became meaningfully more productive, a measure of how well visibility gains were converted into actual revenue.

Average nightly rate up 7.18%

Stronger demand and smarter pricing grew the average nightly rate, not just occupancy.

Occupancy up 16% year-over-year in January

Off-peak seasons are where weak visibility hurts most. The Heim held up strongly during January, typically one of the slowest months in short-term rentals.

"The team is great in what they do. This collaboration gave me the possibility to invest in other parts of the business."
— Corin Craig, Founder and CEO, The Heim

Visibility without a revenue strategy leaves money on the table

The Heim's results show what happens when OTA optimization and revenue management are treated as one integrated service rather than two separate workstreams. 

Better visibility brings more guests to your listings and a smarter pricing strategy ensures those guests convert at the right rate. Together, they drive the kind of compounding growth that shows up across every performance metric, and gives operators the confidence to invest in other parts of their business.

See what Otamiser can do for your portfolio, book a call with our team.