Carefree Bnb

After connecting to Otamiser, Carefree Bnb's 20 listings generated over 50,000 more page views than comparable properties in the same markets. Higher demand gave Cees Hofman the pricing power he'd been missing: ADR climbed $90 above local competitors and occupancy rose 20.8%. The lever was ranking and ranking unlocked rates the properties always deserved.

Good properties, priced below what the market would pay

The properties were good and guests who found them loved them. The problem was the gap between what these listings were worth and what they were actually earning.

Cees Hofman runs Carefree Bnb, a vacation rental management company in Provo, Utah, with 20 properties across Airbnb, Vrbo, and other platforms. 

One listing in Kamas, Utah, was sitting on page 4 of Airbnb search results, a position most guests never scroll to. And this reflects our RRR flywheel: without views there are no clicks, without clicks there's no demand and without demand, there's no pricing power (or revenue).

The listings had the right amenities, but they lacked the visibility to attract enough guests to hold a strong rate.

When more guests find you, you stop competing on price

Carefree Bnb brought in Otamiser to fix the visibility problem, because visibility was the pricing problem.

Titles were rewritten and refreshed continuously, based on real Airbnb guest search behavior for each property's area. Generic phrasing gave way to content built around what guests in those markets were actively searching for, leading with each listing's most compelling features.

Descriptions were restructured into clear, engaging sections incorporating localized keywords relevant to each market. The result was content that surfaced in the right searches, brought more guests to each listing, and gave Cees the demand volume to charge what the properties were actually worth.

He kept control over brand-specific language he wanted to preserve. Everything else ran on autopilot.

$90 above the market, occupancy up 20.8% and without dropping rates to get there

Within weeks, the results showed up across every metric that mattered.

ADR climbed $90 above comparable listings

With stronger demand came stronger pricing power. Cees didn't need to discount to fill his calendar. Higher visibility brought enough guests that he could hold rates and still convert.

Occupancy increased by 20.8%

More views drove more bookings. Higher ranking pulled in guests who otherwise wouldn't have seen the properties, and smarter content converted those views into stays.

15 of 20 listings reached page 1 on Airbnb

Three quarters of Carefree Bnb's portfolio climbed to the first page of Airbnb search results within weeks. That's where the demand came from, and demand is what made the ADR possible.

Page views grew by more than 50,000

Compared to similar listings in the same markets, Carefree Bnb's connected properties generated over 50,000 more page views, translating directly into the bookings and rates that moved revenue.

"15 of the 20 listings Otamiser handled are already showing up on the first page of Airbnb, and that is really cool to see how this tool has a real impact on our visibility."
— Cees, Founder, Carefree Bnb

For property managers, rankings are not a vanity metric

Where a listing appears in Airbnb search directly determines how often it gets seen, clicked, and booked. 

For a company like Carefree Bnb, where results have to be good enough to retain the trust of property owners, ranking is a business-critical number. Getting it right at scale, without adding manual work to an already full operation, is exactly what Otamiser is built for.

See what Otamiser can do for your portfolio, Book a call with our team.