Casago

In 6 months, Casago's 16 Las Vegas properties shifted 94 points against their Airbnb comp set, from 34% below to 67% above. Listing views grew 66% year over year, with listings converting at 3.74%, nearly 1.5x the 2.5% global benchmark. Above the comp set, Casago's properties were capturing the demand that had previously gone to competitors.

A five-star reputation that the algorithm was not reflecting

Casago Property Management has been in the vacation rental business since 1996. With a dedicated onsite manager for every property and a track record of five-star ratings backed by guest surveys and professional evaluations, they are one of the most well-regarded operators in the industry. Guests return, owners trust them and the service is not in question.

But reputation alone does not determine where a listing appears in Airbnb search results.

For their Las Vegas portfolio, that gap between service quality and search visibility was a direct drag on performance for every property owner counting on them to deliver.

OTA optimization that closes the gap between quality and visibility

Casago brought in Otamiser in February 2024 to address the visibility problem at the listing level.

Otamiser continuously analyzed guest search behavior and trending keywords across Airbnb to identify the most effective titles, descriptions, and listing content for each property. Listings were refreshed monthly, keeping them current with how guests were actually searching and how Airbnb's ranking parameters were evolving at any given time.

A one-time content update degrades quickly. The approach here was a continuous process built to keep Casago's listings competitive in a market where standing still means falling behind. With more guests reaching the listings, Casago's own revenue management team had stronger demand signals and a better competitive position to work with.

Every metric moved in the right direction

The results over 6 months, March through August 2024, were clear.

Listing views up 66% year over year

Average listing views across the 16 Las Vegas properties grew 66% compared to the same period the prior year. More guests were finding the properties, which fed directly into bookings.

94% improvement over the comp set

Casago went from performing 34% below their Airbnb comp set to 67% above it. Above the comp set, Casago's properties were capturing the demand that had previously gone to competitors.

Conversion rate at 3.74%, versus a 2.5% global benchmark. 

The connected listings converted at nearly 1.5x the global rate, so the uptick in views translated into a proportional uptick in bookings.

Monthly refreshes, no manual work required. 

Casago's team didn't touch the listings. Every refresh ran automatically, keeping content current with how guests were searching and how Airbnb was ranking.

Being seen is the first step to being booked

Casago's results are a straightforward demonstration of what happens when a strong operation gets the visibility it deserves. 

Quality properties and a trusted brand got them far, and pairing that with a revenue management service built around OTA performance will get you well ahead of the competition in the process.

See what Otamiser can do for your portfolio, book a call with our team.