Casiola

Casiola handed Otamiser 50 of their underperforming US listings to test. In five months, RevPAR rose $18, page views jumped by 40,218, and occupancy climbed 19%. The results were strong enough to expand the partnership across their 300+ property portfolio.

50 listings were live, but Guests weren't finding them

Inside any large portfolio, a long tail of underperformers is inevitable. For Casiola, that tail was getting harder to ignore.

Casiola manages 300+ vacation rental homes across Orlando, Miami, and Aruba. They have an award-winning reputation, strong owner relationships, a product guests love, but 50 properties in their US markets were trailing on every metric that mattered: page views, occupancy, revenue per available room. The listings were live, but guests weren't finding them.

OTA rankings had slipped, visibility was low, and with a portfolio of that size, giving every property the individual attention it needed wasn't something the team could take on alone.

A focused experiment combining OTA optimization with revenue management

Casiola brought in Otamiser's revenue management team for a structured experiment across those 50 underperforming listings, running five months between August through December.

The work started with each listing's presence on the OTAs: content, photography sequencing, listing attributes, and the algorithmic signals that determine where a property shows up in Airbnb and Booking.com search. Getting a listing in front of more eyes is the prerequisite for everything else.

Then came the revenue strategy. Pricing was modeled at the property level, drawing on demand patterns, local market dynamics, competitor rates, and seasonal shifts. The goal was to fill calendars at the right price, maximizing revenue per available room alongside occupancy.

The two workstreams, OTA optimization and revenue management ran together from day one. Ranking drives more views. Smarter pricing converts those views into bookings at better rates. The two reinforce each other, and that combination is how Otamiser works.

The numbers told the story clearly

By the end of the experiment, the results across the 50 properties exceeded what Casiola's team expected.

RevPAR increased by $18

The selected listings significantly outperformed the broader market on revenue per available room, capturing both booking frequency and nightly rate.

359,008 more page views than the competition

Average page views jumped sharply during the test period, outpacing comparable listings in the same markets. More visibility meant more consideration, which fed directly into conversion.

Occupancy climbed by 19%

Better-ranked listings with smarter pricing brought occupancy up meaningfully, not by discounting to fill gaps, but by showing up earlier in guest searches and converting at a higher rate.

Dennis Goedheid, the founder and CEO of Casiola expressed his satisfaction with the collaboration. He said:

"I've always strongly believed that revenue management and optimizing rankings go hand in hand. I was thrilled to discover that Otamiser shares this vision. For a large property manager, maintaining and monitoring listings effectively at scale is quite the challenge, yet Otamiser has cracked the code on this."

What this means for property managers at scale

The Casiola experiment confirmed something the Otamiser team has seen repeatedly: OTA optimization and revenue management are not separate disciplines. They work best when they are treated as one integrated service. 

For property managers with large portfolios, the challenge is making that combination work at scale, across hundreds of listings, multiple markets, and constantly shifting demand conditions.

That is exactly what Otamiser is built to do.

See what Otamiser can do for your portfolio, Book a call with our team