Perched on the serene shores of North Cyprus, Caesar Resort is an epitome of luxury, seamlessly merging with the natural splendor of its surroundings. With its expansive 511 rooms, each offering a glimpse of the shimmering Mediterranean Sea, the resort is a mere 600 meters from the inviting sandy beach. Here, the aroma of blooming flowers and the shade of lush trees perfectly complement the architectural magnificence of the resort's edifices.
For all its tangible grandeur, Caesar Resort confronted a digital challenge. The disparity between its physical allure and its OTA ranking was evident, leading to a concerning dip in revenue streams. In an era where digital presence is paramount, the resort's challenge was to not only attract but also engage a broader online audience, converting them into loyal guests.
Enter Otamiser Booster®. This sophisticated algorithm was employed to craft an optimal price-ranking elasticity for Caesar Resort, ensuring that the resort's digital presence mirrored its physical prestige. By achieving this delicate balance, Caesar Resort not only enhanced its OTA rankings but also optimized its revenue potential for its vast 511-room offering. This strategic move, underpinned by the capabilities of Otamiser Booster®, reaffirmed Caesar Resort's commitment to a holistic excellence, bridging the gap between its tangible luxury and digital prominence.
Otamiser Booster® was successfully implemented in April 2023. After 4 months Caesar Resort achieved a 33% rise in Average Daily Rate (ADR), compared to the same time last year (and their best year). Alongside that Caesar Resort saw an impressive 36.27% enhancement in Revenue Per Available Room (RevPAR), making it one of the most profitable resorts in its regions. Next to that the Otamiser Booster® leveraged the billboard effect, effectively meaning a surge in direct bookings (by people who have found the resort on OTA’s first).
In conclusion, the case of Caesar Resort exemplifies the transformative impact of strategic measures in the face of challenges. Through the adept implementation of Otamiser Booster®, the resort not only improved its OTA ranking but also achieved remarkable growth in both Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). The importance of accepting innovative solutions and adapting to market dynamics ensures sustainable growth and competitiveness in the hospitality industry.