How a smart partnership helped Hotel Europe grow its revenue by over 40%

The challenge: wrestling with prices, losing time

Hotel Europe is a stylish, 82-room hotel in the heart of Ostend, near the beach and casino. Known for its modern comfort and warm hospitality, it’s a popular destination for both leisure and business travelers seeking a relaxing stay on the Belgian coast. 

For the team at Hotel Europe, setting room rates felt like trying to solve a puzzle that changed every single day. Without a dedicated solution, the team was caught in a difficult balancing act. If they priced rooms too low, they were leaving money on the table. If they priced them too high, they risked having empty rooms. They knew they needed a smarter, more automatic way to handle pricing to reduce stress and boost their revenue.

The solution: a three-way partnership for success

In 2025 Otamiser combined the smart technology of Smartness with the expert strategy of Otamiser’s revenue management solution. This created the perfect team to tackle their pricing challenges head-on.

The software: Smartness’ dynamic pricing tool Smartpricing

Smartpricing is the dynamic pricing solution by Smartness, designed to make powerful dynamic pricing accessible and automated. Its operation is a clear, four-step process:

1. Data Collection: The software automatically collects and cross-references thousands of data points. This includes your property's internal information (like past and future booking data), external market trends, and the demand impact of local events and holidays.
2. Intelligent Calculation & Application: Its artificial intelligence algorithm processes this data to calculate the optimal price. Crucially, it does this while always respecting the custom rules, price limits, and strategy aggressiveness you have set, giving you a blend of automation and control.
3. Automated Synchronization: Through seamless integration with over 80 property management systems and channel managers, Smartpricing automatically publishes these optimized rates across all your sales channels, eliminating manual updates and ensuring consistency.
4. Strategic Acceleration: This high level of automation drastically reduces the time needed for price management, empowering you to implement effective strategies and reach growth goals faster, even without a background in revenue management.

This 4 step-plan helps the software suggest the best prices for hotel rooms. Request your Smartpricing demo here.

The strategy: Otamiser's expert touch and optimisation algorithm

Technology is powerful, but it's even better with an expert-led solution at the controls, backed by an algorithm designed to maximize OTA performance, Otamiser’s team of revenue specialists took charge of the Smartpricing software, guiding its strategy to perfectly match Hotel Europe's goals. They didn't just "set it and forget it"; they actively manage the tool to make sure it was always working its hardest for the hotel, and combined it with listing optimisation on different OTAs.

Getting seen: the power of ranking optimization

Otamiser knew that having the perfect price doesn't matter if potential guests never see it. A huge part of their strategy focused on making Hotel Europe more visible on major booking websites like Booking.com and Expedia.

They used the ranking optimization algorithm for this task. The algorithm was developed by the Otamiser team, to analyze the rankings on online travel agencies on a daily basis, and understand what factors are impacting ranking every day. Based on those insights the solution can adapt the listings it is connected with to help them rise in the rankings. 

This helped Hotel Europe get higher in the search results on these platforms. Just like being on the first page of a Google search, a higher rank on a booking site means more eyes on your hotel, which leads directly to more bookings.

This complete solution, smart pricing combined with expert management and better visibility, freed the Hotel Europe team from the stress of pricing. They could finally focus 100% on their guests, knowing their revenue strategy was in the best possible hands.

The payoff: real growth in black and white

The results of this partnership speak for themselves. The data from the key months of May and June shows not just small improvements, but significant, game-changing growth.

Impressive year-over-year gains

When we compare May and June of 2025 to the same period in 2024, the progress is clear. The hotel’s revenue jumped by a massive 47,95%. This wasn't just because the hotel was fuller; it was also earning more from each stay. 

The average daily rate (ADR) rose significantly to €130,67, reflecting the hotel’s ability to capture higher value bookings in a competitive market. This increase highlights the success of a more dynamic pricing strategy, which allowed the hotel to optimize rates based on demand patterns, seasonality, and guest preferences. 

A partnership built on trust and results

Working with Otamiser has felt less like using a service and more like building a true partnership. Anne was assigned a dedicated revenue manager who took the time to deeply understand her unique situation and the specific challenges of her hotel. Together, they developed a tailored revenue strategy built entirely around her property’s needs and market dynamics. Ann is very grateful for their fast communication and support, always available to answer questions, provide insights, and offer proactive advice. This close collaboration has given Anne the confidence of knowing she’s never alone in managing her hotel’s success.

The final word on this success story comes from the owner herself, whose confidence reflects the incredible results.

"Otamiser has consistently boosted our revenue for three years. We're confident we'll be clients for life."

This powerful statement from Ann Van Haverbeke says it all. By combining smart technology with hands-on expert strategy, Hotel Europe created a winning formula. The result is not only a much stronger financial future but also the invaluable peace of mind that comes from having a trusted partner managing their growth.

Conclusion

Hotel Europe’s success came from pairing Smartness’ cutting-edge dynamic pricing tool with Otamiser’s hands-on revenue management expertise. This synergy allowed the hotel to maximize every booking opportunity while freeing their team to focus on what they love most: creating exceptional guest experiences.

With Smartpricing delivering precise, AI-driven rate adjustments and Otamiser providing strategic insights and dedicated support, Hotel Europe achieved remarkable results: higher revenues, increased ADR, and reduced workload.

Ready to see what this powerful combination can do for your hotel?

Book your free consultation with our experts today and start unlocking your property’s true revenue potential.

Request your Smartpricing demo here.

Otamiser is the world leader in listing optimization and revenue management.

‍