The Hamptons

Property overview

Located in the heart of Ghent, Belgium, The Hamptons Boutique Bed and Breakfast operates in a highly competitive hospitality market. Like many independent properties, they faced a familiar challenge: how to grow revenue and visibility on OTAs in an increasingly competitive market.

This case study demonstrates how combining structured visibility optimization with automated revenue management led to sustainable growth in both performance and profitability, making them a strong performer in the competitive hospitality landscape of Ghent. 

The challenge

Before implementation, The Hamptons faced two interconnected challenges. The property lacked a Revenue Management System and had limited visibility on OTAs, particularly Booking.com.

As a result, several constraints emerged:

• Exposure during high-demand periods remained limited
• Rates were not consistently aligned with real-time demand
• Last-minute booking opportunities were often missed
• Revenue growth began to plateau despite healthy market signals

The objective was clear. Increase visibility, convert more high-intent searches, and ensure that pricing was fully aligned with demand in order to unlock structural revenue growth.

The solution: Otamiser Booster® and RoomPriceGenie

To address both challenges simultaneously, The Hamptons partnered with Otamiser for a visibility-driven revenue strategy and implemented RoomPriceGenie as their automated Revenue Management System.

The Otamiser team deployed Booster®, its proprietary algorithm designed to enhance ranking and performance on OTAs such as Booking.com. Booster® optimizes a property’s visibility and competitiveness across hundreds of ranking-related signals, increasing the likelihood that OTAs surface the listing more frequently and to the most relevant guest segments.

In parallel, Otamiser and RoomPriceGenie partnered to implement continuous pricing optimization driven by real-time demand, booking pace, market data, and local conditions. This integrated approach enabled the property to dynamically align rates with market movements, maximizing ADR during peak demand while protecting occupancy during softer periods.

Crucially, these improvements were achieved without adding manual workload, ensuring operational efficiency alongside sustainable revenue growth.

The combined effect

The real impact came from the alignment of both strategies. Increased visibility generated more high intent traffic, while automated pricing ensured that every additional search view was monetised at the most appropriate rate.

This combination allowed The Hamptons to:

• Appear higher in OTA search results
• Capture more demand during peak and shoulder periods
• Confidently increase rates as exposure improved
• Maintain occupancy while strengthening average daily rate
• Use the freed-up time to invest in guest experience

Rather than relying on discounting or manual intervention, performance improved because pricing, demand and visibility were strategically aligned.

Visibility impact on Booking.com

Following onboarding, The Hamptons experienced a clear and sustained uplift in visibility on Booking.com. Search views increased by 286%, with a noticeable step change compared to previous periods.

This higher visibility directly translated into more visits to the property page, creating additional booking opportunities for high-intent guests.

Crucially, this was not a short-term spike but a structural improvement in how the listing surfaced on the platform. The consistent increase in exposure created the foundation for stronger pricing power and long-term revenue growth.

Revenue and performance growth

The financial results reflected this strategic alignment.

Strong year-over-year growth

• RevPAR increased by approximately 26.3% from January 2024 to January 2025.
• Total revenue grew by more than 25% between the start of implementation and November 2025.

These results confirm that improvements in visibility and dynamic pricing reinforce each other. When higher exposure is combined with automated demand-based pricing, revenue gains are not only immediate but also compounding over time.

Why it worked

Success at The Hamptons was driven by:

• Improved ranking signals across OTAs
• Continuous dynamic pricing via RoomPriceGenie
• Alignment between demand, pricing, and visibility
• The ability to confidently raise rates while maintaining occupancy
• A scalable system that works alongside existing revenue tools, not against them

Conclusion

The Hamptons’ case demonstrates that visibility alone is not a revenue strategy, and neither is pricing in isolation.

By combining RoomPriceGenie as a powerful RMS, Otamiser’s data-driven optimisation, The Hamptons unlocked higher OTA rankings, stronger pricing power, improved market positioning, and resilient long-term revenue growth.

Discover how aligning smart pricing with visibility optimization can drive structural performance improvements. Book a call to explore the strategy.