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What Is the Billboard Effect and How Can It Increase Hotel Direct Bookings?

The billboard effect is a phenomena that happens when hotels receive increased direct reservations after listing on an online travel agency (OTA).

Dramatic summer in Belgium and how to mitigate the effects for your hotel

Reservations along the Belgian coast saw a decrease of 10% in July, resulting in a 5 percentage point drop in occupancy.

The Power of Guest Reviews in the World of Online Bookings

Learn strategies for managing and improving customer reviews on Booking.com and other platforms.

Is your hotel or B&B ready for the summer?

Unlock the secrets to boosting profits in May and June.

Unlocking the Power of Email Marketing for Your Hotel or B&B

Email marketing has an ROI (return on investment) of €38 for every €1 invested.

The Importance of KPIs in the Hospitality Industry

KPIs for the hotel business are values or metrics that measure the performance of a specific aspect of the business operations or the property as a whole.