Published on
February 23, 2024

Unlock The Key to Summer Success by Optimizing Online Presence

The peak season for the hospitality industry is approaching, and these two months are perfect for preparing your property for summer. Ensure you make a profit during the summer by taking action in May and June. Create a plan and take steps to get your team and hotel ready for this season. Below, you'll find more information on how to achieve this!

The Importance of Well-Prepared Summer for Hotel Growth

The significance of thorough preparation for summer is pivotal for achieving excellence and substantial profits in the hotel industry. Effective preparation can make a difference in the success of your property in July and August. Here are several ways to take immediate action:

  • Precisely Adjust Pricing - Optimize your profits by reviewing your prices, considering the competition and special events near your business. Consider an RMS (Revenue Management System) if applicable.
  • Personalize Marketing Strategy - Collect and personalize customer data to adapt your marketing strategy to the right audience and target campaigns towards guests who have stayed with you before or similar guests.
  • Engaging Social Media Content - Craft content on social media platforms like Facebook and Instagram to showcase your property to a wide audience. Content should be valuable to guests, assisting them in unwinding, exploring, and enjoying their leisure time.
  • Added Guest Amenities - Provide extra amenities such as poolside massages, an expanded menu featuring new cocktails, in-room childcare, and much more. Leverage social media to promote these additional offers and last-minute special deals.

Enhancing Visibility and Sales

Ensure you make a profit during the summer by taking action in May and June. The peak season for the hospitality industry is approaching, and these two months are perfect for preparing your property for summer. Create a plan and take steps to get your team and hotel ready for this season. Below, you'll find more information on how to achieve this!

Optimizing Online Presence

Improve your visibility on Online Travel Agencies (OTAs) such as Booking.com, Airbnb, Agoda, Expedia, etc., which significantly impact the success of your hotel or B&B. Otamiser has developed a unique algorithm that automatically places your business as high as possible on these sites, resulting in an average sales increase of 24%.

The Key to Summer Success

There are countless ways to increase your hotel's revenue through a summer plan, but it's up to you and your hotel team to execute them. The key to success lies in organization, focus, and creativity. If you wish to learn more about implementing these strategies in your situation, request an audit from Loreca and secure the success of your business this summer!
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