Case Study: Zakske 13

Zakske 13 Boutique B&B, located in the heart of medieval Bruges, offers a one-of-a-kind hideaway for travelers looking for an exceptional stay. With a focus on blending comfort and style, 't Zakske 13 provides meticulously designed rooms that combine modern elegance with cozy charm, each featuring a king or queen bed. This exclusive adult-only bed and breakfast is located just a short walk from the main Bruges Museum and 150 meters from the bustling Market Square, making it an ideal location for exploring the city's rich cultural and culinary offerings.

Challenge

Zakske began its collaboration with us in April 2022. During this case study period, the owner retained control over pricing until after the summer of 2022. This unique approach allows for a detailed examination of the impact of both the BEO algorithm and Otamiser's revenue management strategies.

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Solution

The engagement introduced new dynamics to 't Zakske 13's revenue management. The use of the Otamiser Booster® and Otamiser's strategies unfolded in stages. First, an analysis of the entire timeframe (April 2021 - March 2022 and April 2022 - March 2023) revealed substantial improvements. The owner's payout, calculated by deducting commissions from total revenue, surged by an impressive 47.83%.

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Results

Owner payout increased by 47.83% over the full timeframe .
A 10.96% rise in occupancy and a 34.58% increase in ADR contributed to the overall revenue growth.
During the algorithm implementation phase, a substantial 42.04% increase in total revenue was achieved.
Full integration of the algorithm and Otamiser Revenue led to an impressive 51.82% rise in total revenue.

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Conclusion

In the account of the partnership with 't Zakske 13, we observe a voyage marked by strategic planning and remarkable expansion. Here, the utilization of data-guided choices and custom strategies has redefined the path of a boutique B&B. This showcases how forward-looking revenue management plays a vital role in achieving success and positioning an establishment as exceptional in the hospitality sector.