Hotel Montanus
Hotel Montanus is a boutique hotel that exudes elegance and charm, reflecting the rich history and culture of Bruges. Nestled in a 19th-century mansion, the hotel seamlessly blends modern amenities with classic décor, creating a unique and luxurious ambiance. Situated in a quiet and picturesque neighborhood, the property offers a serene escape for guests while also being conveniently close to the city's major landmarks.
Challenge
The declining market posed significant challenges for Montanus Hotel, affecting its RevPAR and overall revenue. The hotel needed to find a way to boost its revenue streams despite the unfavorable market conditions. Additionally, attracting more potential guests to its property page on online platforms was crucial for sustained growth.
Solution
The cooperation with Hotel Montanus began with the implementation of a comprehensive strategy to combat market challenges. Leveraging the power of Otamiser Booster®, Montanus Hotel focused on enhancing its online visibility and positioning itself strategically to capture potential guests' attention.
Results
- RevPAR increased by 23.46% in a declining market of 3.1%.
- Property shown to customers in search results increased by 343.23% compared to the same period last year.
- Website visits from search results increased by 56.87% compared to the same period last year.
- ADR witnessed a significant growth of 21%.
Conclusion
Montanus Hotel thrived and achieved remarkable success by implementing Otamiser Booster® solution. The substantial increases in RevPAR, online visibility, website visits, and ADR demonstrate the effectiveness of the adopted strategy in driving growth and attracting more guests.
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