Case Study: Hotel Monarc

Hotel Monarc is an exclusive boutique hotel housed in a beautifully renovated 19th-century mansion. With 21 tastefully decorated rooms, the hotel offers a luxurious seaside experience in Ostend. Since July 2022, Hotel Monarc has been working with us to improve their visibility on OTAs such as Booking.com and ensure optimal pricing strategies, using RMS tools such as RevControl.

A four-star boutique hotel on the Flemish coast in Ostend, was looking to optimize its online presence and revenue management strategy.

‍Results

This case study highlights the remarkable results achieved thanks to this collaboration:

19% increase in occupancy rate
25% growth in average daily rate (ADR)
127% increase in revenue per available room (RevPAR)
+200% growth in revenue compared to 2019

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The numbers speak for themselves. Comparing the second half of 2022 with the same period in 2021, Hotel Monarc saw a 19% increase in occupancy and a robust 25% growth in average daily rates (ADRs). These figures are even more remarkable when compared to pre-COVID-19 pandemic figures. Compared to H2 2019, the implementation of RevControl and Otamiser Booster®️ resulted in 72% higher occupancy and 36% higher ADR, ultimately leading to a staggering 127% increase in revenue per available room (RevPAR). This more than doubles revenue compared to 2019!

It is important to consider market data and inflation when evaluating these figures. In the second half of 2022, Hotel Monarc realised a 78% discounted RevPAR increase, while customer acquisition costs (CAC) increased by only 9%. These results show that the hotel managed to maximise revenue while keeping costs under control.

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The strenght of Otamiser Booster®️

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Our OTA Ranking Optimisation algorithm drives demand for accommodations within a given geographic area. As demand increases, the dynamic pricing capabilities of revenue management systems, such as Otamiser Revenue, can further optimise the market price. Otamiser Booster®️, in turn, maximises bookings, allowing revenue management systems to further maximise revenue by adjusting prices accordingly. In other words, the synergy between these two systems significantly accelerates revenue growth for hotels and can be seen as a golden combination.

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Conclusion

Hotel Monarc has achieved remarkable increases in occupancy, ADR and RevPAR. These results reflect the power of collaboration and demonstrate the effectiveness of a comprehensive revenue management approach that includes visibility, pricing and booking optimisation. This emphasises the importance and the strenght of ranking.