Historic Hotels is a distinguished hotel chain owning 5 hotels in Belgium totalling over 400 rooms. Recently they started collaborating with Otamiser aiming to maximize their revenue potential and elevate their position in the competitive hospitality industry. Read about the results after the first 3 months of this collaboration in this impressive case study.

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Collaborative Approach

The Otamiser team swiftly integrated Historic Hotels with the Otamiser Booster. This unique solution uses an advanced machine learning algorithm to enhance the positions of the listings on the OTAs, like Booking.com, Expedia etc. On top of that, the revenue management team of Otamiser combined these top positions with innovative revenue management, making sure that the revenue of the chain could be maximized.

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Results and Impact

The collaboration between Historic Hotels and Otamiser created remarkable outcomes, showcasing significant improvements in revenue and market performance:

Revenue Growth:
- Within a matter of weeks, Historic Hotels witnessed a substantial revenue increase, with January (low season) revenue surging by approximately 30% in the Belgian city of Ghent and 40% in the city of Aalst.
- Otamiser's strategic pricing structures not only boosted revenue through Booking.com but also led to a surge in direct bookings, surpassing initial expectations.
Operational Efficiency:
- By automating basic revenue management tasks previously consuming 4-6 hours daily, Historic Hotels experienced a significant shift in operational efficiency.
Market Dominance:
- Otamiser managed to position for at least three out of four hotels on Booking.com's first page daily without incurring additional OTA commission payments.

Conclusion

The collaboration between Historic Hotels and Otamiser exemplifies the transformative impact of strategic partnerships and innovative revenue management solutions in optimizing revenue, enhancing market presence, and driving operational efficiency.