Situated merely 5.7 km from Sint-Pietersstation Gent and a mere 50 meters from the best barsquare in Ghent, Gepetto's – an exquisite haven nestled within the Historic Centre of Ghent. Offering a tranquil retreat, this enchanting bed & breakfast is nestled in the heart of Ghent City Center. Gepetto's presents brand new, high quality, large & well-appointed rooms, each with a fully equipped private bathroom featuring walk-in showers.
Gepetto faced a considerable challenge related to inadequate visibility on online travel agency (OTA) platforms, resulting in a noticeable decline in revenue. It became evident that attracting a higher volume of potential guests through enhanced engagement on the bnb's online platforms was crucial for the revival of growth.
To address this challenge, Gepetto strategically embraced the capabilities of Otamiser Booster®️, which effectively elevated its OTA ranking. The successful implementation of Otamiser Booster®️, complemented by the utilization of Otamiser Revenue Management (always included in the Booster), yielded a tactical resurgence in revenue streams. Gepetto's proactive approach in optimizing its online presence and maximizing revenue potential showcased the significance of a comprehensive and integrated strategy in the realm of hospitality management.
- During Dec 01, 2022 - Jan 31, 20™™23, revenue surged by 26.35% compared to the same period in 2021
- RevPAR increased by 28.18%
- 9.5% growth in average occupancy in a highly competitive region
Our partnership with Gepetto has been truly transformative, leading to substantial growth in both ADR and occupancy rates. This culminated in an astonishing nearly 30% increase in RevPar. This case study serves as a testament to the far-reaching benefits of meticulous strategic planning, both in Revenue Management and OTA ranking positioning, profound industry expertise, and innovative solutions, all contributing to our unparalleled success in the fiercely competitive hospitality industry.