Blog

This week marks a pivotal moment for travel distribution as online travel agencies (OTAs) embrace generative AI to redefine how guests plan and book stays. From Booking.com’s bold move into ChatGPT to Expedia’s AI-powered travel browser, these developments signal a seismic shift in digital travel experiences and major implications for hotel visibility, conversion, and guest engagement.

Hotels and travel platforms embrace AI and strategic growth amid market uncertainty, emerging technologies, and shifting visitor trends.

Global hotel brands forge new paths through strategic partnerships, innovative models, and policy shifts to meet evolving guest expectations and market challenges.

Discover how Smartness' Smartpricing and Otamiser work together to maximize hotel revenue.

Travel and hospitality players accelerate digital transformation, fee restructuring, and booking strategies amid regulatory and market pressures.

How OTAs are reshaping guest loyalty and what hotels must do to protect profitability in a promotion-driven, AI-powered travel market.