Smartness and Otamiser work together to maximize hotel revenue

Just as websites compete for Google’s first page, hotels compete for the top spots on Booking.com or Airbnb. For that reason Smartness’ Smartpricing software and Otamiser’s solution work so well together. Smartpricing delivers automated, AI-driven dynamic pricing. Otamiser boosts your OTA ranking as your hotel revenue management strategy captures more bookings at a higher ADR.

‍

Hotel Europe in Ostend is a clear example of what this partnership delivers. When they started combining Otamiser’s solution with Smartpricing’s software, they saw a year-over-year revenue of 47.95%. In this blog you will find out how those 2 solutions work in sync and how they can help your hotel reach its full potential.

‍

Why combining OTA visibility and revenue management is crucial

Your hotel’s position on OTAs has a direct impact on whether guests decide to book with you. That’s why visibility and pricing need to work hand in hand.

‍

Every OTA like Booking.com, Expedia and Airbnb have their own ranking algorithm with different factors determining the ranking of listings. Otamiser found a way to crack the code of those OTAs and created an algorithm that pushes listings to the top of those rankings. 

‍

Below is a clear example of the impact our solution has on listing visibility. Before implementation, the portfolio’s average lead time was 29 days. Just one month after applying our solution, page views rose significantly. The difference compared to the competition became striking, with this portfolio showing a decisive shift toward market dominance, even during periods of lower demand.

‍

This boost in visibility directly translated into higher occupancy rates, as shown in the data below. The trend lines follow a similar pattern, clearly demonstrating the strong correlation between improved visibility and increased occupancy.

‍

When you pair this with Smartpricing’s AI-driven dynamic pricing, you get the best of both worlds: optimized rates that attract travelers, and OTA visibility that ensures those rates actually get seen, and booked.

‍

Dynamic pricing with Smartpricing: data-driven and automated

‍

Smartpricing automatically gathers thousands of data points daily. It looks at your past and future bookings, market trends, competitor pricing, demand fluctuations, and the impact of events or holidays in your area.

‍

Smartpricing processes this information to calculate the most effective rate for every unit, every night. Importantly, it does this within the boundaries you set, minimum and maximum rates, strategy aggressiveness, or special conditions.

‍

The power of combining Otamiser with Smartpricing

‍

On their own, both Otamiser and Smartpricing deliver measurable results. Smartpricing ensures your hotel’s rates are always competitive, automatically adjusting to market trends, demand shifts, and competitor strategies. Otamiser pushes your listings higher on OTA rankings, giving your property the visibility it needs to capture more guests.

‍

But when combined, the impact is exponential. With Smartpricing setting the right rate and Otamiser ensuring that rate is seen, hotels experience:

‍

• More bookings: greater OTA visibility means your optimized rates attract more travelers.
  ‍
• Higher ADR and revenue: dynamic pricing ensures you capture bookings at the best possible price.
  ‍
• Operational efficiency: no more manual rate updates or constant monitoring of your OTA performance.
  ‍
• Sustained growth: visibility and pricing working in sync create a flywheel effect that keeps building momentum.

‍

Case study: Hotel Europe’s 48% revenue growth

‍

Hotel Europe in Ostend is a great example of the impact combining Smartpricing and Otamiser can have on a hotel’s performance. The hotel has 82 rooms in a highly competitive coastal market, the team spent countless hours adjusting rates manually, only to struggle with visibility on OTAs.

‍

Otamiser’s team of revenue specialists took charge of the Smartpricing software, guiding its strategy to perfectly match Hotel Europe's goals. They didn't just "set it and forget it"; they actively managed the tool to make sure it was always working its hardest for the hotel, and combined it with listing optimisation on different OTAs.

‍

Hotel Europe achieved remarkable results:

‍

• Year-over-year revenue grew by 47.95%.
  ‍
• The hotel team regained time and focus, dedicating themselves fully to hospitality.
• ‍

Owner Ann Van Haverbeke describes the experience best:

‍

“Otamiser has consistently boosted our revenue. We’re confident we’ll be clients for life.”

‍

The complete solution for hotels today

‍

Hotels using this combined solution don’t just grow revenue, they gain peace of mind, operational efficiency, and the confidence to focus fully on their guests.

‍

What this means for Smartpricing clients

‍

For hotels already using Smartpricing, partnering with Otamiser unlocks the next level of performance. The software ensures your prices are always competitive, but when combined with Otamiser’s solution, those prices don’t just sit on the page, they get seen and booked. 

‍

It means your hotel benefits from daily AI-driven pricing, expert strategic oversight, and improved OTA rankings all at once. In practice, this translates into more bookings, higher ADR, and a clearer path to long-term growth without adding to your workload.

‍

Ready to grow your revenue?

‍

The smartest rate means nothing if it isn’t visible. And visibility alone doesn’t pay off if your pricing isn’t right. With Smartness and Otamiser, you get both, working in perfect sync.

‍

👉 Book your free consultation today and discover how our partnership can help your hotel unlock its full revenue potential.

‍