Published on
January 17, 2024

How to Increase Direct Booking Through Your Website?

The number of direct bookings is decreasing due to the overwhelming presence of OTA platforms. However, you can turn this situation around with the help of a well-designed website. Below are tips that will help your to increase the number of direct bookings through your website.

Pay Attention to the Booking Process

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The most crucial aspect of achieving more direct bookings lies in maintaining the basics. A website that is unclear and doesn't provide quick answers to customer queries will miss out on a significant number of bookings. When building your website, carefully consider the path a user needs to take to book a room in your hotel or B&B.

The fewer clicks a visitor needs to make to book a room, the higher the chances of conversion. You can easily assess this by critically searching for potential obstacles from the visitor's perspective on the path to making a reservation.

Google Analytics provides even better insights into where visitors drop off. Based on this data, you can further simplify your website and ensure that nothing obstructs a direct booking.

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Appeal to Visual Impressions

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The visual aspect of a website is crucial. A comprehensive gallery with clear and attractive photos can make the difference between a lost customer and a booked room. People are generally very visual, and this can be your opportunity to stand out.

However, good photos alone aren't enough; ensure that images load quickly before visitors lose interest. When choosing photos, make sure they're not too heavy. JPG is a suitable format for uploading photos without significant loss of quality.

In addition to photos, you can convince hesitant visitors with richer visual content. Modern technology offers a fantastic response to this. Today, there are numerous options for showcasing your accommodation. For example, you can use 3D technology to add a digital tour of your hotel or B&B to your website.

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Remarketing

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Acquiring a new customer usually doesn't happen immediately. Many people need several reminders before making a reservation. This is where remarketing comes into play. If you haven't used it already, it's worth exploring the options. If someone visits your site and leaves without booking, ads for your hotel can appear through remarketing on other sites the visitor visits. This way, they're reminded of their initial interest and the likelihood of returning to complete the booking increases. And it works.

Website visitors that are retargeted have a 70% higher chance of completing a booking. If someone abandons a booking, you can approach them with a discounted rate without making it available to the general public. And for that reason, you don't need to worry about rate parity issues with OTA platforms. It's an excellent way to entice potential guests and secure more direct bookings.

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Search Engine Optimization (SEO)

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Finally, SEO is the golden key to increasing direct bookings through your website. SEO stands for Search Engine Optimization and includes various techniques to achieve higher rankings on search engines. SEO can help increase visibility and traffic on your website. The more visible your website is on hotel search engines, the more organic traffic you'll enjoy on your site.

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Optimize your OTA ranking and attract a larger number of guests

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By using Otamiser Booster, you will significantly improve the visibility of your hotel on various OTA platforms. This will enable you to reach a greater number of potential guests and enhance your hotel's online presence. With increased traffic to your website, you open the doors to a higher number of direct bookings, thereby gaining greater control over your business. Make the most of Otamiser Booster to position your hotel in the market with stronger impact and a competitive advantage.
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