Overcoming Key Challenges

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Located in the historic Patershol district of Ghent, Nonam Boutique Hotel is a charming hotel housed in a beautifully restored building dating back to 1739. With 11 minimalistic yet luxurious rooms, Nonam offers guests an intimate, personalized experience. 

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Despite these strengths, Nonam faced significant challenges in maximizing its online visibility and optimizing revenue. With increasing competition in Ghent, the management team started thinking about ways to drive higher occupancy rates and improve their revenue per available room (RevPAR). They knew the potential was there but needed a strategic partner to help them unlock it.

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In March 2024, Nonam partnered with Otamiser to address these challenges and take their business to the next level.

The Otamiser Approach

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Prior to partnering with Otamiser, Nonam’s management struggled with upholding both occupancy- and revenue growth. The hotel’s unique character and great location were not enough to stand out on OTAs like Booking.com.

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In March 2024, Nonam implemented Otamiser’s Booster® algorithm, designed to boost OTA rankings. This included a customized revenue management strategy managed by Otamiser’s experts. This solution fine-tuned their pricing strategy and ensured the hotel appeared in the highest  positions on major OTAs.

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By dynamically adjusting rates based on market demand, competitors and extensive data analysis, Otamiser was able to maximize Nonam’s revenue potential and attract more guests. 

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Results and Impact

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Otamiser’s strategic approach delivered outstanding results for Nonam:

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- RevPAR jumped by 30%, significantly increasing the hotel’s profitability.

- Occupancy grew by 24%, bringing in more guests and reducing unbooked room nights.

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Thanks to Otamiser’s Booster® algorithm and expert pricing strategies, Nonam was able to address their core challenges and deliver a better overall guest experience while driving significantly higher revenues.

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The owner of the hotel described his experience with Otamiser in these words: "Since collaborating with Otamiser and their expertise in optimization, we have been able to further streamline our processes and thereby increase our efficiency. This lowers our workload and increases our occupancy."

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Conclusion

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By partnering with Otamiser, Nonam was able to optimize their pricing strategy, boost their online presence, and enjoy impressive revenue gains - all while maintaining the high standards of service that make them a top choice for guests.

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Ready to see how Otamiser can transform your hotel’s performance? Book a call with one of our experts today.